Professor Sinclair is based at Melbourne's St Vincents Hospital where he leads a team of dedicated research scientists and clinicians working inthe field of hair biology and treamtne of diseases of the hair andscalp.  The bench to bedside approach will ensure patients directly benefit from any advances made in the laboratory.

Professor Sinclair has been engaged in hair and scalp research for over 20 years and has authored over 200 peer review publications in National and International scientific journals. Professor Sinclair serves on the editorial board of a number of leading international scientific dermatology journals and is a regular reviewer of scientific manuscripts. He is regarded as Australia's leading expert in the diagnosis and treatment of diseases of the hair and scalp. Professor Sinclair assembled a team of expert clinical dermatologists, hair transplant surgeons and wool scientists to serve as members of the AHSF.

Professor Sinclair had worked with industry in a variety of forums. Many organizations such as Proctor and Gamble, Unilever, L'oreal, Shisheido and Koa Corporation conduct  cutting edge in house research as they strive to produce better consumer hair care products.  Some of this research has direct application to human disease such as the work by Proctor and Gamble mapping the genome of the Malassezia fungus, the infective organism responsible for dandruff . Much of the research undertaken by these comapnies is commercially sensitive and not avaialble to the public. 

In 2004 Professor Sinclair approached the consumer healthcare division of Proctor and Gamble to support to establish the AHSF and promote fundamental hair and scalp research in Australia.

The AHSF has subsequently independently examined confidential in-house research on behalf of consumer healthcare companies that is used to support marketing claims. Only those claims that are supported by well conducted, high quality research that would be acceptable for journal publication are endorsed by the AHSF.

The breath of expertise and scientific experience within the AHSF makes it the best-placed organisation in the world to assess the scientific merits of a hair-related issue or product and any advertising claims made with respect to the science.

Endorsement by the AHSF provides consumer with confidence that the claims have been examined in detail by independent experts and are based on high quality scientific research.

The sceince behind the claims made by consumer healthcare organizations are often complex.  While Medicines Australia regulate the advertising claims made by pharmaceutical companies, they do not regulate advertising claims relating to cosmetics and consumer healtcare products.